American diversified multinational mass media, Disney announced that it will launch the rest of its 2021 films on the big screen before making them available for streaming, in a show of confidence in cinemas.
An experiment has been done by the officials closely watching how Disney would handle its upcoming slate as the Delta variant slowed audiences’ return to multiplexes. During the pandemic, the company experimented with debuting some movies on the Disney + streaming service at the same time they ran in theaters. The movie box office has recently dominated in its pace.
With this announcement, it can be seen as a relief to theaters anxious to reconnect with audiences after the coronavirus pandemic devastated their industry. The animated film “Encanto” will be released on the big screen on November 24. Other projects which are planned to release in the coming days are “The Last Duel” by Ridley Scott, “Eternals” by Marvel Studios, and “West Side Story” by Steven Spielberg.
The company, which now has direct access to its audience via streaming, was producing content for both theaters and television channels earlier. But the pandemic has changed the situation and now the company aims to screen the films. Disney boss Bob Chapek said, “when theaters reopened, there was immense reluctance from the public to return.”