Major rebrand; Facebook changes its company name to ‘Meta’

Amidst the scandals and crisis, the social media giant Facebook announced that the parent company changed its name to ‘Meta’ to represent a future beyond the problematic social network. The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

The company co-founder and CEO Mark Zuckerberg on October 28 told that the rebranding of the social media platform reflects the company’s broader aspirations related to the metaverse and is an identity that is closely linked to all its products. 

The individual platforms, Facebook and Instagram however, will not be reflected from this move. They will not change their names but the change is only applicable to the parent company. Facebook has been used by millions of users and they were curiously waiting to hear the new name, Meta when rumors arose among people.

 Zuckerberg said,” I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing.”

The metaverse refers broadly to the idea of a shared virtual environment which can be accessed by people using different devices. The word meta is derived from Greek which means ‘beyond’. The company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign.

Meanwhile, the company has been battling one of its most serious crises based on documents leaked by an ex-employee.” we have earned a lot from struggling with social issues and living closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter,” said Zuckerberg. Zuckerberg also said the new name reflects that over time, users will not need to use Facebook to use the company’s other services. 

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Moreover, Google in 2015 restructured its company calling its parent firm Alphabet, however, the name has not caught on. According to Zuckerberg, “metaverse” is an online world where people can game, work, and communicate in a virtual environment, often using VR headsets.